Privacy Policy

1. Overview

This Privacy Policy applies to MowCompass and the website on which it is published, including our product-selection tools, guides, comparison content and other website features.

Personal data means information that identifies you directly or that can reasonably be linked to you. Some technical information, online identifiers and usage information can therefore be personal data even when your name is not attached to it.

We follow the principle of collecting only the information that is reasonably necessary for the purpose for which it is used.

2. Who is responsible for your data?

MowCompass is operated by [LEGAL NAME OR COMPANY NAME], which acts as the data controller for personal data processed for the purposes described in this policy.

3. Information we may collect

The information processed depends on how you use MowCompass. It may include the following categories.

Robot Lawn Mower Finder answers

The Finder may ask about characteristics such as lawn size, slope, terrain, garden complexity, mowing preferences and budget. These answers are used to calculate product recommendations.

Finder recommendations are product-selection suggestions only. They are not used to make decisions that produce legal or similarly significant effects about you.

4. How and why we use information

We process information only where we have an appropriate reason and, where required, a lawful basis under applicable data-protection law.

Operating and securing MowCompass

Technical logs and limited website information may be processed to deliver the website, detect errors, prevent abuse, maintain security and keep MowCompass functioning correctly.

Where applicable, this processing is based on our legitimate interest in operating and protecting the website, provided that those interests are not overridden by your rights and freedoms.

Providing Finder recommendations

Answers entered into our Finder are processed to calculate and present relevant robot lawn mower recommendations and alternatives.

Improving MowCompass

We may use aggregated or limited usage information to understand which features are useful, where visitors encounter problems, and how the quality of recommendations can be improved.

Where this requires non-essential cookies, device storage or similar tracking technologies, we will request consent where required by law.

Responding to enquiries

If you contact us, we process your message and contact details so that we can read, manage and respond to your enquiry.

Legal obligations

Information may also be processed where necessary to comply with a legal obligation, establish or defend legal claims, or respond to a valid request from a competent authority.

5. Cookies, local storage and analytics

MowCompass may use cookies and similar technologies for essential website functionality, remembering choices, measuring website usage and understanding how visitors interact with our tools.

Technologies that are not necessary for providing the website will not be used without consent where consent is legally required.

You can find more information about the technologies in use, their purposes and your available controls in our Cookie Policy.

6. Affiliate links and retailer websites

MowCompass is an affiliate-supported website. Some links to products, manufacturers or retailers may be affiliate links. If you follow one of these links and later make a qualifying purchase, MowCompass may receive a commission.

Following an external link means you leave MowCompass and interact with the destination website. The retailer, manufacturer, affiliate network or other destination may then process information according to its own privacy policy.

Affiliate links may contain identifiers that allow the relevant affiliate network or retailer to attribute a visit, transaction or commission to MowCompass.

For more information about how affiliate relationships affect our content and recommendations, see our Affiliate Disclosure.

7. Who information may be shared with

We do not sell your personal data.

Information may be processed by or shared with organisations that support the operation of MowCompass where this is necessary for the relevant service. These may include:

• website hosting and infrastructure providers;
• security, performance and technical-service providers;
• analytics and consent-management providers, where enabled;
• email or contact-service providers;
• affiliate networks, manufacturers and retailers when affiliate links are used;
• professional advisers where reasonably necessary; and
• public authorities where disclosure is legally required.

Service providers that process personal data on our behalf are expected to process that information only for the relevant service and subject to appropriate data-protection requirements.

8. International data transfers

Some service providers, affiliate networks or retailers may operate in countries outside Sweden or the European Economic Area.

Where personal data is transferred internationally and applicable law requires additional protection, we seek to rely on an appropriate transfer mechanism, such as an adequacy decision or approved contractual safeguards.

When you independently visit an external retailer or manufacturer, that organisation's own privacy practices and international-transfer arrangements apply to its processing of your information.

9. How long we keep information

We do not intend to keep personal data longer than reasonably necessary for the purpose for which it was collected.

Retention may vary depending on the type of information and the service involved. Our general approach is:

• Contact correspondence: generally retained for up to 24 months after the most recent communication, unless there is a reason to retain it longer.
• Security and technical logs: retained only for the period reasonably necessary for security, troubleshooting and infrastructure purposes, subject to the applicable provider's configuration.
• Consent records: retained for as long as reasonably necessary to remember and demonstrate your privacy choices.
• Analytics and Finder usage information: retained according to the applicable analytics configuration and reduced, aggregated or deleted when no longer required.
• Affiliate and outbound-click records: retained only for the period needed for attribution, reporting, performance analysis, fraud prevention and related business records.

Information may be retained longer where this is required by law or reasonably necessary for the establishment, exercise or defence of legal claims.

10. Your privacy rights

Depending on the circumstances and applicable law, you may have rights in relation to your personal data.

Exercising a privacy right does not affect the lawfulness of processing that took place before a valid withdrawal of consent or request. Certain rights are subject to legal conditions and exceptions.

11. Security

We use reasonable technical and organisational measures intended to protect information against unauthorised access, loss, misuse, alteration and disclosure.

No website, network or storage system can guarantee absolute security. We therefore also aim to minimise the amount of personal information processed by MowCompass in the first place.

12. Children's privacy

MowCompass is a product-research website intended for people researching robot lawn mowers. It is not designed as a service directed at children, and we do not knowingly seek to collect personal data from children through our public website.

13. Changes to this Privacy Policy

MowCompass will evolve over time. We may update this Privacy Policy when our website, Finder features, service providers, affiliate relationships or legal obligations change.

The date at the top of this page shows when this policy was last updated. Material changes may also be highlighted elsewhere on the website where appropriate.

14. Contact and complaints

If you have a question about this Privacy Policy, want to exercise a privacy right, or believe information about you has been handled incorrectly, please contact us first so that we can review the matter.

If you are not satisfied with how your personal data is handled, you also have the right to lodge a complaint with a competent data-protection supervisory authority. For a controller established in Sweden, the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) is the Swedish supervisory authority.

You can find information about filing a GDPR complaint on the Swedish Authority for Privacy Protection website .